...8, 2009 Verizon attacks Apple, AT&T in three ads Verizon this weekend stepped up the pressure in its anti-AT&T campaign with three new ads (viewable below). The lead ad, "Misfit Toys," attacks the iPhone's...

Read more: Verizon ads label iPhone a misfit toy

...to attack both Apple and AT&T. It has already begun an anti-Apple TV campaign and is rumored to be aggressively marketing the Droid and eventually the Droid Eris through to Christmas. Verizon has heavily promoted...

Read more: Moto Droid to get Times Square ad blitz?

...doesn't need to attack Apple directly, nor should it. The better marketing approach is to attract customers rather than to drive them away from something else. Besides, the bigger market of users run Windows, not...

Read more: Microsoft's 'Have it Your Way' confronts Apple's 'Have it Our Way'

About two weeks ago we reported Sony's Walkman (kind of) outsold the iPod in Japan for the first time in four years, and now Sony steps up their efforts in the portable media player arena by officially introducing...

Read more: Videos: Sony attacks Apple with new (and pretty stylish) Walkman series

...to attack Apple, but that changed last summer. "As the tone of their campaign became more and more negative, we were like, 'We gotta do something,'" Mr. Reilly said. 'That's where the whole notion of 'I'm a PC'...

Read more: Mac vs. PC: Inside the ad wars

The U.S. International Trade Commission will investigate flash storage chips used by Apple, Research In Motion, Dell, Asus, Sony, Lenovo and other vendors after a company claiming five patents on flash...

Read more: Trade complaint targets iPhone, laptop flash storage

...Apple's higher prices for PC's. These ads try to quell the idea that Mac's cost more and try to point out, yet again, that Mac's have "superior" functionality and quality. One of the new ad's called "Top of...

Read more: Apple hits back with two new Mac ads

...of his own is somehow responsible or condoning of the death is beyond stupidity. 2) "Apple is a U.S. company, yes? How long has it been since assaulting an employee is an acceptable method of management?"

Read more: Plot thickens in the case of Apple 'suicide' worker

...who has been a beacon of clarity throughout, was similarly intrigued by this piece - since, after all, it argues that Apple is being particularly secretive about the health of its chief executive, much to the...

Read more: Steve Jobs's transplant confirmed - by the hospital that did it

...the competition. Rubinstein hasn't attacked Apple or Steve Jobs. He's had nothing but kind words and admiration for his old employer. He's the same old guy, likely an enthusiastic Mac and iPod user. So why...

Read more: Jon Rubinstein takes over as Palm CEO

...to sell other people's hardware at cut-rate prices? All Microsoft is doing is turning PCs into commodities, while Apple is turning Macs into a lifestyle brand. By embeeofmb | Morro Bay, CA May 26, 2009 01:25:20...

Read more: Microsoft Aims Big Guns at Google, Asks Consumers to Rethink Search

...they increased Apple's credibility. That's a given any time you decide to respond to an opponent you previously didn't acknowledge even had right to get into the ring with you. "Further, any marketing pro looking...

Read more: PC vs. Mac: Who's on top?